About Rachel Jo Silver
I’m Rachel Jo Silver. I founded Love Stories TV, grew it to 8 million social followers and 30 million monthly video views, and sold it in December 2024. I was Birchbox’s first social media hire, and I now teach business owners, marketers, and social pros how to grow a business on social media with AI.
Who is Rachel Jo Silver?
I’m a growth, community, and content expert and an exited founder. I’ve spent more than a decade building content-led businesses and hiring marketing teams, and making decisions where audience growth, brand, revenue, and product all have to work together.
I was Birchbox’s first social media hire, and I built and managed a team of social media managers, writers, video editors, and customer service pros. I founded Love Stories TV and sold it in December 2024. I’m also an Entrepreneur in Residence at Michigan State University’s Burgess Institute.
What did I build at Love Stories TV?
- 8 million social followers
- 30 million video views a month
- A marketplace of 60,000+ wedding professionals
- A profitable podcast network
- Views that drove millions of dollars in sales
Snapchat was one of my investors. I sold the company in December 2024.
What do I teach now?
Everything I did with a team at Love Stories TV, I now do as one person with a set of AI tools, and I teach it in my membership. It’s a membership for the owner doing social themselves, the marketer owning social as one of several jobs, and the social pro who wants to be an AI expert. I also write a weekly newsletter, and the posts are here.
What results have the people I teach gotten?
- 0 to 28,000+ followers and 4M video views. I took my best friend, an estate planning attorney who had never posted a video in her life, from zero to 28,000+ followers and 4M video views using this system. Her videos average 60,000+ views per post, 93% of viewers are new, and her first course did 200% of its sales goal.
- 270,000 views in 48 hours. A member reposted an older video using my 30-day repost rule, and it brought in another 270,000 views and 400 new followers in 48 hours.
Where have I been written about and where have I spoken?
Press:
- The New York Times: “Rachel Jo Silver, who founded Love Stories TV”
- Marie Claire: The Birchbox Mafia
- Axios: David’s Bridal buys Love Stories TV
- Digiday: How Birchbox crafts its social video strategy
Speaking and teaching:
- B&H Depth of Field 2019: Marketing Your Wedding Videos
- WPPI
- Dash Hudson Savvy
- Parks Associates Future of Video
How can you work with me?
- Join the membership. See what’s included and the price.
- Train your team. Five seats for $2,500 a year, or a private training for your team. Get in touch.
- Press, podcasts, panels, and speaking. Inquiries are on the homepage.
- Who founded Love Stories TV?
- I did. I grew it to 8 million social followers and 30 million monthly video views, and sold it in December 2024.
- What did Rachel Jo Silver do at Birchbox?
- I was Birchbox’s first social media hire, and I built and managed a team of social media managers, writers, video editors, and customer service pros.
- What does Rachel Jo Silver teach?
- How to grow a business on social media using AI tools I’ve built for my members, for business owners doing social themselves, marketers who own social among several jobs, and social pros who want to be AI experts.
This is what I teach my members.
A membership for the owner doing social themselves, the marketer owning social as one of several jobs, and the social pro who wants to be an AI expert. AI tools I’ve built for you, a live call with me every month, and a private community.
- November 2, 2026Do your followers still decide who sees your posts?
- October 27, 2026The 30-day repost rule: how to get more from your best videos
- October 27, 2026Where US adults spend time on social, Canva Craft, and Claude Duet
- September 29, 2026The 6 principles for growing a business on social media