What’s working on social right now.
Strategies I’ve actually used to grow businesses with social media, the social and AI news worth paying attention to, and what I’m teaching inside my membership. If you want these in your inbox every week, join my list.
- November 2, 2026 · NewsletterDo your followers still decide who sees your posts?
Every platform now matches posts with the people they will help most, whether or not they follow you. What that means for your content, plus the week’s news.
- October 27, 2026 · StrategyThe 30-day repost rule: how to get more from your best videos
Repost your clear winners after 30 days with a fresh thumbnail headline and caption. Most people who see a repost are seeing it for the first time.
- October 27, 2026 · NewsletterWhere US adults spend time on social, Canva Craft, and Claude Duet
Pew’s latest numbers on which platforms US adults use, why to post Reels on YouTube Shorts and Facebook too, plus Canva’s new image model and Claude Duet.
- September 29, 2026 · StrategyThe 6 principles for growing a business on social media
The six principles I used to grow a company’s social to 8M followers and 30M monthly video views, and how to act on each one for your own business.
- September 27, 2026 · StrategyHow one day of shooting becomes 48 social media posts
Shoot one day every six weeks, three locations, five things at each, and you get 48 posts. The schedule, shot list, and math, with a real estate example.
- September 23, 2026 · StrategyHow to turn one customer problem into 3 social media posts
Stuck on what to post? Answer three questions about your customers’ biggest problem, turn the answers into a video, then a carousel and a text-over-b-roll post.
This is what I teach my members.
A membership for the owner doing social themselves, the marketer owning social as one of several jobs, and the social pro who wants to be an AI expert. AI tools I’ve built for you, a live call with me every month, and a private community.